What does RealityMatters do?

RealityMatters helps organizations use immersive technologies like AR, VR, and 3D to improve how they sell, train, and engage. From our studios in Los Angeles and Belgium, we design experiences that merge digital and physical worlds, turning complex information into intuitive, memorable interactions.

Who do you typically work with?

We collaborate with marketing, sales, and training teams at large enterprises, manufacturers, and agencies. Our clients rely on us when they need to communicate complex products or ideas in ways that are easy to understand and hard to forget.

Do you support both strategy and development?

Yes. We start by helping teams define the right immersive use cases, then handle everything from concept to deployment. Our process blends creative storytelling, 3D design, and technology integration, ensuring measurable business impact from start to finish.

Where are you located?

We operate from Los Angeles, California, and Mechelen, Belgium. This dual presence allows us to serve clients in North America and Europe, offering timezone coverage and cultural understanding that make collaboration seamless.

Do you work with clients outside your cities?

Absolutely. From our Los Angeles office, we collaborate with clients across the United States, and from Belgium, we support organizations throughout Europe. We also work remotely with global brands that want a consistent immersive strategy across regions.

Do you do on-site work for events and showrooms?

Yes. We frequently set up and support installations at trade shows, innovation centers, and company events in both the US and EU. Our team can handle setup, training, and technical operations so your activation runs smoothly.

What types of immersive solutions do you build?

We create AR product visualizations, VR showrooms, multi-user training systems, and 3D product configurators. Every project is designed to simplify communication, shorten decision cycles, and make engagement more intuitive and memorable.

Do you integrate with CRMs or existing systems?

Yes. Our developers can connect immersive tools to your existing CRM, CMS, or analytics platforms. This helps unify engagement data, making immersive experiences a natural part of your sales or marketing workflows.

Do you support both mobile AR and headset experiences?

We build for smartphones, tablets, and headsets. Whether your audience uses iPhone, Android, or devices like Meta Quest or Apple Vision Pro, we tailor each experience to the hardware and environment for smooth performance.

Do you offer 3D design and optimization services separately?

Yes. We assist companies that already have 3D assets but need them optimized for real-time use. This includes performance tuning, polygon reduction, texture baking, and asset preparation for AR, VR, and web-based 3D configurators.

Can you help agencies add immersive experiences to campaigns?

Definitely. We work with creative, digital, and event agencies that want to include XR in client work. Whether you need an interactive AR activation or a 3D showcase, we act as a behind-the-scenes partner from concept to delivery.

How do manufacturers use your solutions?

Manufacturers use our solutions to visualize complex machinery and options during sales conversations. Instead of shipping demo units, they show customers digital twins, helping them explore features, configurations, and benefits interactively.

How do agencies and brands use XR at events?

Agencies turn traditional booths into interactive journeys. Visitors can scan, explore, or experience products through AR or VR, increasing dwell time and lead quality while reinforcing brand storytelling with measurable engagement.

Do you build location-based experiences for education and culture?

Yes. Projects like “Zoo of the Future” in Belgium show how layered experiences transform learning. We combine touchscreens, AR, and VR to encourage curiosity and keep visitors engaged across different age groups.

What industries benefit most from immersive technologies?

We see strong results in manufacturing, automotive, energy, finance, and education. Each sector uses immersive tools differently—to explain, train, or sell—but all aim to make information more human and interactive.

Can immersive experiences help with training and onboarding?

Absolutely. XR makes training more visual, hands-on, and consistent. Employees can practice complex procedures safely in virtual environments, improving knowledge retention and reducing the need for physical setups or travel.

What is a typical project timeline?

Timelines vary by scope. A focused AR pilot may take 4-6 weeks, while larger cross-platform solutions range from 8-16 weeks. We begin with discovery to align expectations and confirm milestones and deliverables.

How do you price projects?

We price based on scope, complexity, and content needs. Some clients prefer fixed quotes; others choose time-based billing for flexibility. Maintenance, hosting, and support plans are available for long-term success.

Do you provide pilot programs before a full rollout?

Yes. We often start with pilot programs to validate ROI and gather insights before scaling. Pilots help teams align around data-driven decisions and reduce risk before larger rollouts across regions.

How do you handle client collaboration?

We use shared project boards, regular check-ins, and milestone reviews to stay transparent. Our goal is to make immersive development feel structured and predictable, with clear ownership and timelines.

What level of support do you offer after launch?

We provide flexible post-launch support, including content updates, bug fixes, and analytics reporting. Many clients keep us on retainer for continuous optimization as new features or devices become available.

Can you measure engagement and results?

Yes. We track metrics such as dwell time, interaction rates, feature engagement, and conversions. These insights guide content improvements and help justify ongoing investment in immersive tools.

Do you provide training and handover?

We train internal teams to manage and update content independently. You receive documentation and hands-on sessions, so you can operate confidently without day-to-day technical dependencies.

Can experiences be reused across web, events, and showrooms?

Yes. We design assets for portability so content works across locations and devices. This extends the life of your investment and keeps brand storytelling consistent online, in person, and in VR.

How does immersive content help with sustainability?

By reducing the need for physical prototypes, printed materials, and logistics-heavy demos, immersive tools lower environmental impact. Virtual showrooms and 3D configurators provide a sustainable alternative.

How do immersive tools enhance customer decision-making?

They remove the imagination gap. Instead of guessing what a product or space might look like, customers explore, configure, and experience it in real time, leading to faster and more confident decisions.

How do you ensure accessibility in immersive experiences?

We design for inclusivity with readable typography, guided audio, clear onboarding, and intuitive navigation. Our goal is to make experiences enjoyable and accessible across ages, abilities, and tech familiarity.

How can I get started with RealityMatters?

Start with a short discovery session. We'll discuss goals, identify quick wins, and outline a pilot that fits timeline and budget. From there, we build a roadmap tailored to your business.

Why is it important to understand the audience before choosing immersive technologies?

Understanding your audience defines how deep the experience should go. Not every user is ready to jump straight into VR — some engage better through AR or interactive touchscreens. By mapping audience behavior first, we can layer technologies progressively, easing users into immersion and ensuring engagement feels natural instead of forced.

What does “layering immersive technologies” mean?

Layering means blending technologies like projection mapping, AR, and VR into one connected journey. For example, visitors may first explore content on a screen, then use AR on their phone, and finally enter a VR experience for full immersion. Each layer builds on the previous one, increasing curiosity, engagement, and emotional impact.

How can communication agencies benefit from partnering with RealityMatters?

Communication agencies can extend their creative storytelling into immersive realms. We translate your campaign ideas into interactive AR, VR, and 3D experiences that help clients stand out. You keep creative control — we handle the tech and execution — so you can pitch, win, and deliver immersive projects without heavy internal investment.

How do you help agencies integrate immersive technologies without overwhelming their teams?

We act as an invisible extension of your team. From ideation to delivery, we simplify the process with clear workflows, prototypes, and documentation. Agencies can focus on creativity and client relationships while we handle the technical side of immersive execution.

What makes immersive storytelling so effective for communication agencies?

Immersive storytelling transforms passive audiences into participants. Instead of watching a campaign, people experience it. It gives brands a way to engage audiences emotionally and interactively, making messaging more memorable and shareable across platforms and events.

How can event agencies use immersive technology to create more engaging experiences?

Event agencies can use AR and VR to extend physical spaces into digital stories. For example, visitors can scan a booth or a stage element to unlock hidden content, interact with a virtual product, or step into a branded 3D world. It adds a wow factor and meaningful interaction that attendees remember long after the event.

What's the easiest way for an event agency to start using immersive tools?

The best first step is to enhance existing concepts with one immersive layer — like adding AR visuals to a physical installation or a virtual portal for remote audiences. It's scalable, measurable, and helps agencies prove value before committing to larger XR productions.

How can immersive technology increase ROI at events?

By capturing data and extending engagement beyond the event itself. Attendees can continue exploring the brand through AR follow-ups or post-event VR demos. This shifts events from one-time moments into ongoing relationships — measurable in reach, recall, and conversion.

How do immersive solutions connect with our existing marketing ecosystem?

Every experience we build can integrate with your existing tools—CRM, CMS, analytics, or event platforms. Immersive content should extend and amplify your current strategy, not sit in a silo. We align integrations to your workflows from day one.

What KPIs or metrics do you typically measure in immersive projects?

We track dwell time, interaction depth, repeat visits, and CTA completion. For enterprise projects we often include lead quality, conversion rates, and training retention. Our dashboards translate engagement into decisions you can act on.

How can immersive tools support B2B sales enablement?

Immersive tools make complex products simple to explain and easy to experience. Sales teams can demonstrate configurations and benefits visually, reducing the imagination gap and shortening decision cycles with higher confidence.

Do you provide strategy workshops or training for our teams?

Yes. We run discovery sessions, roadmap workshops, and onboarding training so teams understand where XR fits and how to use it. This builds internal alignment and capability before scaling across regions or departments.

What does a typical collaboration look like from kickoff to launch?

We align on objectives and KPIs, then move through design, development, and testing with milestone reviews. Communication stays transparent via shared boards and weekly check-ins so stakeholders always know status and next steps.

Can you white-label your services for agencies?

Absolutely. We frequently operate as a silent partner for communication and event agencies. We adapt to your client-facing model—full white-label or co-branded collaboration, depending on your needs.

Do you handle both creative concepting and technical production?

Yes. We bridge creative direction and technical feasibility. Some teams bring a concept we refine and produce; others ask us to co-create. Either way, the outcome is imaginative, on-brief, and production-ready.

How fast can you prototype a concept for a client pitch?

Depending on scope, we can deliver visual mockups, mini AR demos, or concept videos in roughly 5-10 days. This gives your team assets to pitch immersive ideas with clarity and momentum.

What materials do you need from us to start a project?

We typically start with 3D assets (if available), product docs, brand guidelines, and reference visuals. If you don't have 3D, we create or optimize assets. We'll provide a concise checklist tailored to your project.

Can you help us sell immersive experiences to our clients?

Yes. We support pitches with storylines, visuals, and demos. We can join calls as technical experts or remain behind the scenes. Our job is to help you win immersive work with lower risk and higher confidence.

What's the estimated cost range for different types of projects?

Ballpark ranges: simple AR experiences typically start around $10K-$20K; VR or multi-platform builds $30K-$60K; larger immersive environments or showrooms start above $75K. We tailor scope to your goals and budget.

Do you offer maintenance or SLAs after launch?

Yes. We provide maintenance and SLAs that cover updates, analytics, and optimization. Many clients opt for yearly support so experiences remain stable, secure, and fresh as devices and content evolve.

Do you comply with data privacy standards (GDPR, CCPA)?

Yes. Privacy and security are baked in. We comply with GDPR and CCPA and can host data in specific regions when required. We also align with your IT and InfoSec policies during implementation.

What sets RealityMatters apart from other immersive studios?

We combine 17+ years in enterprise with a layered approach that blends physical spaces with digital experiences. We focus on measurable outcomes, not just wow moments—so pilots become scalable business tools.

Where can I see examples of your work?

Visit our Work section for case studies like Toyota Material Handling, Toro, and Zoo of the Future. Each showcases how strategy, 3D content, and XR platforms come together to drive engagement and clarity.

Which headsets and devices do you support for VR?

We commonly deploy on Meta Quest (2/3/Pro), Apple Vision Pro, and PC-tethered headsets when needed for high-fidelity sims. We advise device choice per use case, audience, mobility, and IT constraints.

Can you build WebAR that runs without an app?

Yes. For many product visualizations and event interactions, WebAR is ideal. It launches from a QR code or link and runs in the mobile browser, lowering friction while keeping analytics connected to your stack.

Do you help with headset procurement and device management?

We can recommend and source hardware, set up device management (MDM), and prepare headsets with kiosk modes and content updates so your team can operate at events and training centers with confidence.

What if our 3D assets are not production-ready?

No problem. We clean, retopo, UV, and optimize CAD or DCC assets for real-time engines. We also create missing models from references or scans to ensure visual quality and performance on target devices.

Can you integrate a 3D configurator into our existing website and CMS?

Yes. We package configurators as embeddable components with lazy-loading, analytics hooks, and server endpoints for saving/sharing configurations. We can manage assets via your CMS or a headless DAM.

Do you support product rules and pricing inside configurators?

We can enforce compatibility rules, tie options to SKU logic, and expose pricing via APIs. This aligns with your CPQ or ecommerce systems so sales and customers see only valid, priced combinations.

What engines and frameworks do you use?

We select the stack per project: WebGL/Three.js, WebGPU where supported, Unity or Unreal for advanced simulations, and native or hybrid shells when deeper device access is required.

Can content run offline for events or secure facilities?

Yes. We provide offline bundles with local caching, local servers, or kiosk builds. Analytics can queue locally and sync later, keeping usage measurable without continuous internet.

How do you handle multi-user or networked experiences?

We implement synchronized sessions with authoritative servers, scene states, and role-based permissions. For events, we optimize for volatile networks and provide operator tools for reset and flow control.

Do you localize experiences for different languages and regions?

Yes. We externalize all copy and media, support right-to-left layouts, and can auto-select language by device or QR variant. Regional proof points and compliance notes can switch per market.

Can you capture leads and consent inside AR/VR experiences?

We embed lead forms, QR-handoffs to web forms, or CRM-connected CTAs. Consent text and storage comply with your privacy policy, with region-aware variants (GDPR/CCPA).

How do you measure ROI for immersive sales tools?

We track engagement depth, feature usage, configuration exports, assisted conversions, and meeting outcomes. Combined with CRM data, this reveals pipeline influence and cycle-time improvements.

Do you offer design systems for 3D and XR UI?

We deliver reusable UI components, interaction patterns, and motion guidelines so future modules stay consistent, accessible, and efficient to ship.

What training data or subject-matter input do you need for simulations?

A concise set of SOPs, hazard notes, or process diagrams is enough for a first prototype. We co-create storyboards and acceptance criteria with your experts to validate accuracy before full build.

How do you approach safety and ergonomics in VR training?

We use progressive onboarding, comfort locomotion, and session pacing. Content is designed to minimize motion discomfort and supports seated modes or room-scale depending on the audience.

Can we reuse the same assets across web, kiosks, and headsets?

Yes. Our pipeline produces multiple LODs, texture sets, and shaders so the same visuals adapt to browser, large screens, and XR headsets without duplicate production effort.

What are typical performance targets for web-based 3D?

We aim for fast first render (<2s on broadband), minimal bundle sizes via code-splitting, GPU-friendly materials, and stable 30-60fps on modern mobile devices for smooth interaction.

Do you help with event operations on show days?

We provide run-of-show checklists, operator training, backup devices, and on-site/remote support. Our goal is zero-stress demos with quick reset paths and clear visitor flows.

How do you handle security reviews with enterprise IT?

We document data flows, dependencies, hosting, and permissions; support SSO/OAuth where needed; and align with your InfoSec requirements, including region-specific hosting or VPC setups.

Can immersive tools assist after the event ends?

Yes. We create follow-up links and portable demos so prospects can revisit products on their own devices. Sales can continue the story in meetings without shipping demo units.

Do you create motion and narrative for non-technical audiences?

We translate complex topics into short, visual sequences and guided steps. The story leads; technology stays in the background so messages land quickly.

How do you keep projects on budget and scope?

We establish must-haves vs. nice-to-haves, milestone gates, and change-request paths. Transparent estimates and weekly burn-down updates keep surprises out of the process.

What file formats do you accept for 3D input?

Most CAD (STEP, IGES), DCC (FBX, OBJ, GLB/GLTF), and PBR texture sets. We convert and standardize materials so assets behave consistently across engines.

Can you simulate physics and interactions realistically?

Where required, we implement physics, constraints, and state machines for mechanisms and procedures. Fidelity is balanced with performance and user comprehension.

Do you provide accessibility guidance for kiosk and web 3D?

Yes. We include keyboard navigation where applicable, descriptive text alternatives, readable UI, and session guidance. We test for common assistive scenarios and provide non-3D fallbacks.

How do you handle versioning and governance of content?

We maintain versioned builds, changelogs, and environment flags (dev/stage/prod). You get a clear content map and update cadence without downtime.

Can immersive experiences work inside strict corporate networks?

We can package experiences to operate behind firewalls, use allow-listed endpoints, and support offline modes. We align early with IT to avoid surprises at deployment.

Do you support analytics integrations beyond Google Analytics?

Yes. We can push events to platforms like Adobe Analytics, Mixpanel, Amplitude, or your BI warehouse. We define a consistent schema so dashboards stay comparable.

Can you provide creative assets we can repurpose for social and web?

Absolutely. We export clips, stills, and lightweight web viewers from the same 3D scenes so marketing teams can amplify launches across channels.

What's your approach to proofs-of-concept vs. production?

We validate risky assumptions with fast POCs, then harden the codebase and pipeline for production. This reduces risk while keeping momentum toward measurable outcomes.

Do you support head-tracking passthrough and mixed reality?

Yes. Where devices support it (e.g., Vision Pro, Quest), we blend digital content with the real environment for anchored, context-aware interactions.

How do you ensure brand consistency across 3D and XR?

We build a brand kit for 3D—materials, lighting presets, motion principles—and apply it across scenes and devices so everything feels unmistakably yours.

Can you help our internal team learn to maintain content?

We provide playbooks, content checklists, and training so your designers or developers can update copy, media, and product options without vendor lock-in.

What is your preferred hosting setup?

For web 3D, we typically use CDN-backed static hosting with edge caching and an API layer for dynamic needs. For XR backends, we deploy managed services with autoscaling and monitoring.

Do you sign NDAs and work under strict confidentiality?

Yes. We frequently work on pre-launch products. We follow your NDA and security policies and compartmentalize access for need-to-know collaboration.

Can you align experiences with sustainability goals and reporting?

We quantify avoided travel or prototypes, and surface eco-impact narratives within the experience, supporting your sustainability messaging and reports.

What deliverables do we receive at handover?

You receive the compiled builds, source or source-available assets as agreed, documentation, and an operations guide with KPIs and maintenance steps.

Do you work with startups as well as enterprises?

Yes. We adapt scope and process to team size—focused pilots for startups; integrated workflows and governance for enterprise rollouts.

How do you price retainers vs. projects?

Projects are scoped to outcomes with fixed or time-based models. Retainers cover ongoing updates, content drops, and optimization at a predictable monthly rate.

Can you integrate digital twins with IoT or live data?

Where useful, we connect to telemetry APIs or simulated feeds so 3D twins reflect live states. This supports operations reviews, training, and sales storytelling.

What is your revision policy during creative development?

We include structured review rounds per milestone with clear acceptance criteria. Additional changes are planned via change requests to protect timeline and quality.